Sears Credit Card Redesign

Our product and PLCC team reached out to us wanting to find ways to optimize sign ups for Sears Credit Cards. We purposed and tested a brand new landing page design while also creating some new branding to highlight the new loyalty offers.

A/B Testing Metrics
:
- 8.5% increase in Member Signups
- Decreased exit rate by 18%
- Increased click through rate by 27%

“...this new page looks amazing. We’re going to use this design as the new
benchmark when working with our other brands.” - Patrick Vaughan (CitiBank)