Kmart Elfin' Wild Toy Hunt
We developed an interactive in-app game where parents could use their Kmart App to play the Elfin’ Wild Toy Hunt in-store with their kids. This was to go with Kmart’s new Holiday campaign of “Go Elfin’ Wild”. Customers would use the app to scan 4 Elf wobblers hidden in the toy department to help find, dig out and return Santa’s toy bag. We used Rudolph to “light their way” in store as floor stickers to help guide them to the wobblers. Santa’s bag could also be clicked on inside the game to reveal its contents which was the Fab 15 Toys Kmart had that year.
When the customer completes the in-app game they will head to a sweeps game where they can win ShopYourWay points. Each of the four weeks, some lucky members will instantly win SYW points that will equal the total price of one of that weeks selected Fab 15 toy. The member may also be entered into a larger sweepstakes to win the entire Fab 15 toys.
